USA Technologies signed agreements with several Pepsi Cola bottling franchisees throughout North and South Carolina to leverage USAT’s cashless payment technologies within their existing inventory of vending machines. The company has 11,900 customers and over 469,000 point of sale cashless payment devices on the ePort Connect platform.
In total, six Pepsi-licensed bottlers, operating under the cooperative of Carolina Canners, Inc., signed up to deploy USAT’s state-of-the-art ePort G9 and/or the ePort Interactive and ePort Connect cashless payment systems on more than 2,000 machines, enabling the firms to track the acceptance of cash, credit/debit cards, and contactless payments, including mobile wallet payments such as Apple, Android and Samsung Pay. The roll out includes 1,750 of USAT’s touch-screen enabled ePort Interactive payment devices as well as 370 of its NFC-enabled G9 ePorts, for a total of 2,120 units. The initiative includes USAT’s Premium Support Services to assist in the deployment, at certain locations.
The bottlers include Pepsi Cola of Greenville (S.C.); Pepsi Cola of Bennettsville (S.C.); Pepsi Cola of Hickory (N.C.); Roanoke Rapids, N.C.-based McPherson Beverages; Ayden, N.C.-based Minges Bottling Group; and Florence, S.C.-based Pee Dee Food Service, an affiliate of Pepsi Cola of Florence. Together, operating in the region where pharmacist Caleb Bradham first invented the recipe for Pepsi Cola in 1893, these six independent Pepsi Cola bottlers represent more than four generations of family-owned business, with deep experience in the vending industry.
Beyond cashless payment acceptance, however, USAT’s ePort Connect Service’s advanced cloud-based interactive media and content delivery management system offers a unique opportunity to serve up targeted advertising to consumers visiting these vending operators, including multimedia-marketing campaigns, delivery of nutritional information, and sampling. It also creates an interactive and responsive consumer experience by offering the opportunity to employ instant remote refunds and create electronic feedback mechanisms right at the point of sale.